Poiray: Bijoux The “Ma Première” watch is a real innovation with its interchangeable strap. It rapidly confirmed Poiray’s creative capacity. Women love “Ma Première” probably because, through it, the jeweler has succeeded in the feat of expressing plenitude in a jewelry watch.“Ma Première” symbolizes the harmony to which all women aspire. A jewelry watch, synonymous with tradition and balance, durability and reliability, the very pure, classic and timeless “Ma Première” watch, meets these requirements. The set of interchangeable straps is available in so many materials and shades that it defies the imagination. This jewelry watch can thus change its style depending on the time of day and the whims of the wearer: “smart”, “casual”, “classic” or “jewelry”.
