Poiray stores unveil a new identity

Latest news - 03 Septembre 2018

Poiray’s Parisian stores are being transformed to embody the brand’s new spirit, in the image of the flagship store on the prestigious Rue de la Paix.

This concept, dreamt up in collaboration with interior designer Fabrizio Casiraghi, receives visitors behind an understated, uncluttered facade combining windows with the terracotta shades that mark the brand’s new visual identity. Screens set the tone for an intimate, cocooning atmosphere where the jewellery collections are naturally associated with the watch collections. The warm window colours contrast with the white interior furniture and marble floor to create a refined and inspiring space.

Discover the new Poiray stores