45 years of the Maison Poiray : Ma Première Edition Soie Précieuse new dials

Latest news - 11 Février 2020

Latest news - 11 Février 2020

In celebration of its 45th anniversary, the Maison Poiray’s iconic watch has been redesigned in an exquisitely precious version, crafted from silk and interlaced gold leaf.

This is the story of a watch unlike any other. Launched in 1987 by Poiray, the House nicknamed “the young girl of the Place Vendôme”, the Ma Première collection immediately introduced a highly elegant Parisian style, made of pure lines and elements taken from Art Deco architecture. Over the years, its rectangular case, its delicate gadroons and the simplicity of its face playing with different indices or appearing as a blank page, have established a certain idea of feminine watchmaking. Both luxurious and uncomplicated, sophisticated and joyfully fashionable with its interchangeable straps, the Ma Première watch has become the key accessory in all circumstances.

To celebrate its 45th anniversary, the Maison Poiray continues to weave the thread of this unique story. Available in jewelled or more everyday versions since its creation, Ma Première is a watch that delights equally in gold or stainless steel, confidently featuring indices in brilliant-cut diamonds, emeralds, sapphires or rubies on a mother-of-pearl background in its most precious styles. For this exceptional occasion, Maison Poiray wants to push the boundaries even further, celebrating the French expertise that characterises the very soul of the Maison.

Fashion, jewellery, the passage of time but also permanence of history and the magic of nature have led to the creation of the Ma Première - Edition Soie Précieuse. Working with the company Sericyne, a producer of natural French silk based in the Cévennes, a region with a long silk farming tradition, Maison Poiray has designed a watch face unique in the world.

Delicately incorporated into the silk during weaving, the gold leaf becomes the support for an extraordinary fabric. Its unusual, flecked appearance plays with the light as much as the complex weave of criss-crossed silk threads, like an immaculately white, haute couture fabric born through the magic of nature. A true feat of watchmaking and the result of a lengthy creation process, Ma Première - Edition Soie Précieuse continues to rewrite the codes and reinvent itself through the prism of its original elegance.

Offered in a limited edition in an original format of 27 x 23mm, Ma Première - Edition Soie Précieuse is available in yellow gold and stainless steel, tone-on-tone with gold leave and in stainless steel combining the warm gold of yellow gold leaf with the fresh elegance of white gold leaf.